// archives

The Burton Love Snowboard Issue One Last Time: Jake Burton Replies

If you’re a regular reader of this blog you know we’ve covered the Burton Love snowboard issue ad nauseum. But we had to re-visit it one more time to point out Jake Burton’s retort. I suppose if Jake is writing about the issue himself, it’s gained a fair bit of attention inside Burton. The reply, […]

Smuggs’ and Vail Ban Employees From Riding Burton Love Boards

I know, I know, we keep posting on the topic, but it keeps getting more interesting. Previously, we’ve covered the controversy surrounding Burton Love snowboards, the ones with the Playboy models on them, here and here. I thought we were done with the topic but along comes Smugglers’ Notch, a well-known Vermont ski resort, banning […]

Burton Love Snowboards Stir Things Up

Earlier this month, we talked about Burton’s new line of park boards. The boards, released under the name “Burton Love”, feature racy images of playboy models and are supported by a marketing strategy based in humour and sex. The question immediately arose as to whether this was a brilliant marketing move or a shallow attempt […]