I rarely wear my helmet. I only wear it for the first day or two on an unfamiliar mountain. I find it a bit heavy, cumbersome, and not anywhere near as comfortable as wearing a toque. I’m just being honest here.
I know that helmets make a huge difference in preventing head injuries, but I don’t take [...]
Everyone wears goggles. They are essential when snowboarding. Goggles keep wind, ice and snow out of your eyes, they keep your eyes and the areas around them warm, and of course they protect your eyes from the harmful effects of the sun.
When I was in Banff last month I had two pairs of goggles with me, [...]
I’ve talked about shopping for a snowboard and for a set of bindings, but up until now I have never talked about buying boots. Boots are arguably the single most important piece of equipment you can buy. All too often they are bought hastily or for the wrong reasons.
Something happened a few weeks ago that [...]
I’ve had a McKinley coat for two years that has kept me warm in snowstorms, ice storms, rainstorms and everything in between. But at the beginning of this season I knew it was time for a new coat: my McKinley coat was permanently dirty, and it was torn up under both arms from carrying my [...]
Check out this add featuring infomercial guru Billy Mays, and professional shredders Devun Walsh and Iikka Backstrom. The trio are hawking DC snowboarding boots. It’s pretty funny.
One of the things I like best about Burton is how they market themselves. They’ve positioned themselves as a premium, upscale brand, yet retain this “loosey goosey” feel to their marketing which that appeals to their target market and makes them downright hip. It seems to me they’ve scored another win with their new Burton [...]
I know, I know, we keep posting on the topic, but it keeps getting more interesting.
Previously, we’ve covered the controversy surrounding Burton Love snowboards, the ones with the Playboy models on them, here and here. I thought we were done with the topic but along comes Smugglers’ Notch, a well-known Vermont ski resort, banning their [...]
I have mentioned on a few occassions that I am very psyched about riding my new Lib Tech TRS board. The buzz around my board and others like it is that is has a reverse camber.
Most modern snowboards have camber, which means the board arches up off the ground between the nose and tail. This [...]
I have been wanting to post something about the Ride Contraband binding system for some time. I mentioned them in the Snowboard Binding Buyers Guide last month, and they seemed so far out, I had to investigate further.
For starters, you need to see these bindings and view the teaser that Ride has put together here.
These [...]
Earlier this month, we talked about Burton’s new line of park boards. The boards, released under the name “Burton Love”, feature racy images of playboy models and are supported by a marketing strategy based in humour and sex.
The question immediately arose as to whether this was a brilliant marketing move or a shallow attempt to [...]