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Archive for September 22nd, 2006

Do Sustainable Slope Programs Matter to You?

By Adam ⋅ September 22, 2006 ⋅ One comment

The Vail Daily News has an article today on the Aspen Skiing Company’s new advertising campaign, which focuses on the environment and sustainable slopes. The ads run contrary to marketing advice it received a few years ago, when it was told by a firm that environmentally-friendly themes didn’t really resonate with consumers as marketing fodder. [...]

Toronto Ski and Snowboard Show

By Adam ⋅ September 22, 2006 ⋅ Post a comment

Next month I will be hitting up the Toronto Ski, Snowboard and Travel Show, which runs October 12 through 15 at Exhibition Place in Toronto (specifically, the Automotive Building). I’m sure this is going to get me even more excited to ride. I’m also hoping to get a good deal on a pair of boots, [...]

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