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Eastern Snowboarding

Live In New York? No Car? Get on the Burton Bus

Discussion

  1. I wonder what kinds of profit Burton can generate off of this venture. They might be happy breaking even or even taking a loss if it means promoting their brand and getting more people into snowboarding. Sounds like a good idea. Blue Mountain and other resorts should do this sort of thing to bring people in from nearby cities.

    Posted by josh | December 16, 2008, 4:13 pm
  2. I’m sure they’re taking a loss but gaining the intangible goodwill of shredders aged 16-24 that probably can’t swing renting a car for a day. 🙂

    Posted by Adam | December 16, 2008, 11:20 pm
  3. What! That’s AMAZING.

    What a great way to get people into snowboarding, especially for people who don’t have transportation. And what a great way to meet people.

    DO THIS IN VANCOUVER!!!

    Posted by VancityAllie | December 17, 2008, 4:40 pm