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Eastern Snowboarding

The Burton Love Snowboard Issue One Last Time: Jake Burton Replies


  1. Let’s face it, there is a general conservative atmosphere in many parts of the U.S. After all, this was a nation founded by religious people that felt Europe was just too sleazy and liberal for their puritan sensibilities. So it’s no surprise that many people in the U.S. are conservative relative to most other western nations.

    I think that a lot of people in Vermont are being very unfair and ungrateful to Burton. This company helped put Vermont on the map. This is the thanks they get?

    Why are they so conservative with the human form but so liberal when it comes to gun ownership? Yikes – I bet I get some angry replies to that one!

    Posted by josh | December 1, 2008, 9:37 am
  2. PS – I did grow up in the U.S., so I don’t think of myself as an outsider that doesn’t know what life in the U.S.A. is like. I mean NO offense to any of you living in the U.S. today – it is indeed a great nation (even better after the latest election!).

    Posted by josh | December 1, 2008, 9:39 am
  3. Well, to be honest I think it’s just a cheeky but harmless design. I don’t really see what’s wrong with the boards – if people don’t like them they don’t have to buy them, but I think they look quite cool. I don’t think I’d have one personally, but I don’t see anything wrong with them. They’re kind of cool, I think.

    Posted by Snowboard Central | December 1, 2008, 6:05 pm
  4. One reason this kind of issue gets a lot of attention is the US media’s focus on negative and attention grabbing headlines. They make money by getting the consumer to buy their paper or magazine, watch their channel, or visit their webpage. They will do just about anything to get your attention and out-do their competition. A relatively minor issue like this can get national attention because it is easy for the media to exploit and makes for attention grabbing headlines. There is a lot more competition out there and the headlines are getting more outrageous. Think of how many more cable channels, web pages, and magazines there are today compared to twenty years ago. Somehow the have to get your attention. I laugh when our local Connecticut and New York TV “news” say something like “Missing seatbelts on school busses – is your child at risk? – find out after the break” Throwing out some outrageous statement and making it sound like a huge problem when they learned about one bus that had a few broken seatbelts (that have already been fixed). Of course, you have to watch their advertising before you can watch the rest of the story the story. I think it’s called bait and hook.

    Posted by Alex | December 6, 2008, 7:45 am
  5. An interesting point… media companies like Viacom or Time Warner are there to make money, not inform or enlighten. That is the nature of capitalist media. Sure as individuals they want to be journalists, but in the big picture, it’s all about profits. How can this be fixed? Government run media? Independent media? None of these can work in the long run.

    As a consumer, I am just trying to find stories that are important, inerseting and maybe even both.

    Posted by josh | December 7, 2008, 1:49 am