That’s a great question. To me, I always look at “on mountain” improvements – and basically, that means new/improved runs and lifts to me – as paramount. I mean, I think if you frequent the same ski hills every year and they continually roll out “improvements” that are basically new hotels in order to maximize revenues, what you’re actually seeing is a degradation and service. By attracting more people but not investing in capacity, ski areas make more money while clogging the hills every time. I don’t mind seeing things like new hotels sprout up alongside improved runs and new lifts, but most ski areas seem concerned with the former only.

Cheers

adam