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Do The New Burton Love Snowboards Go Too Far?


  1. Interesting! I’ve always associated porn-boards with companies about to hit the skids. SIMS is a fine example. Burton has made a mistake here. What kind of marketing alienates 50% of your potential buyers?

    Posted by Tom B | October 6, 2008, 10:22 am
  2. I think they’re great, a bit of cheeky fun for an older snowboarding crowd. Let’s face it, turn on any music video channel for 5 minutes and you’re likely to see something more risque. These images look like quaint throwbacks to a more innocent time, like a bettie page or marilyn monroe board.

    Posted by Erik | October 6, 2008, 3:38 pm
  3. They might have taken it a little too far. They were always good about hitting the crowd, but kept it G-rated. This happens with every company at some point, it’ll blow over in no time and it’s not like Burton is going anywhere.

    Posted by Pam V - PfA | October 7, 2008, 4:29 pm
  4. Snowboarding is a commitment to a lifestyle one which not everyone belongs in or understands. This is why I don’t beleive that everyone understand the concept of this board which Burton has on the market. And as for the 50% alienation of the Burton marketing well I guess you have no concept of snowboarding because you would have know that this is a guys board which isn’t meant for girls to ride & all those which I have spoken to both men & women love the design & creativity of this board. Burton in no way made a mistake with this board especially not marketing wise. More people have seen this board & heard about it the any other board previously so were did they go so wrong with the marketing??? If anything more people have heard about the board & they will be selling more of them this season. I am actually looking forward to seeing this board on the slopes & for those with young children well its called the human body nothing wrong with that!!!

    Posted by Jenn | October 14, 2008, 12:27 pm
  5. What about those boards with bloody or violent images? Are they acceptable?
    I persoanlly think this is all a non-issue. As long as there is nothing explicit, then I don’t see the big deal.
    What is a problem? People who do not follow the basic courtesy rules of the hill such as not stopping at a dangerous part of the mountain or dropping their garbage right on the run (I once had a rough wipe out on a discarded gatorade bottle). THIS is the stuff that grinds my gears 😉

    Posted by josh | October 14, 2008, 3:52 pm
  6. CALM DOWN…first of all if Burton wanted to eliminate 50% of it’s buyers they would have made a Chip n Dale board. Unfortunately for us, 50% of their market are not women. Sorry to say Tom B….My husband has this board and I think it’s awesome. The tech specs are good, and the graphic is pretty. If you have a problem with the female body, then maybe you should get off this website…..

    Posted by jessie | December 8, 2008, 12:22 am
  7. THANK YOU jessie ,
    Im a chick and i have this board ! and my boyfriend has one too . they are amazing and not that big of a deal . im only 16 and i have been exposed to wayy more than whats on this board . all the “moms” and uptight out there need to take a chill pill dude . this shits legit , no matter what you say . yall are strug .

    Posted by love | January 29, 2009, 8:47 pm
  8. ^^But isnt it guys board.Or are u very tall and heavy girl? Well i have a 158cm and it goes like a dream in rails and boXes ^^im too only 16(these boards are pg18 in usa?)

    Posted by Mipa | April 19, 2009, 2:06 pm